Quality chicken deep in the south of the Belgian Ardennes

The demand for local meat that has been reared using alternative methods is growing among Western consumers. Organic labels and certificates are taking over our supermarket shelves. Local chicken farmers who obtain these labels place an extra focus on animal welfare, food safety and quality.

 great example of one of these companies is our client Ardenne Volaille, located deep in the south of the Belgian Ardennes.

Francis Wenkin is the face of this family business in Bertrix. His photo features on many of the company's promotional materials. Their slogan highlights their authenticity: 'le poulet comme je l'aime' or 'chicken, just how I like it'. Their range of quality chickens is sold in supermarkets under the brand names Crêtes d'Ardennes, Val Dieu and Basse-cour.

In spring 2018, Ardenne Volaille opened a new farm for alternative broilers. They built 4 new houses and now rear a slow-growing breed for Colruyt and Delhaize, two of the most prominent retailers in Belgium.

Houses fitted according to label standards

As the leader of a Belgian company, Francis Wenkin opted for Roxell's quality, Belgian products. It was a great project that Roxell and VSI, Roxell's distributor and installer for Belgium, were eager to work on it.